CCR

How do our products represent social groups or issues? 

 Our products of a post card, film, and our advertisement represent a social group such as hikers, nature enjoyers/ walkers, another social group such as law enforcement. Our products can also highlight issues like murder and can highlight an issue such as people not being situationally aware. To begin with a social group such as nature enthusiasts are involved in our film through our main character a jogger jogging in the woods that simply wanted to go for a nice jog. Our victim in the film was also simply a nature enthusiasts and wanted to go for a nice nature jog but evidently was murdered. The killer hiding the body can leave behind environmental clues  such as a drag mark through the deep grass and muddy foot prints. This could assist our next social group that is displayed in our film law enforcement, a officer arrived on scene after our second jogger was horrified upon discovering a body then being abruptly chased all the way out of the trail but barely manages to escape through a smart situational awareness idea by throwing dirt into the killers eyes. Once escaped the jogger finds an officer leads him all the way to the crime scene and evidently the body had been hidden the officer leaves letting the jogger know he cant do anything without a body or without evidence. This can highlight issues such as poor law enforcement effort which is common in todays modern world. However the officer was eventually able to arrest the killer but unfortunately it took some time considering the officer put in little effort or little care. Now our products can highlight the issue of murder, now murder is a broad term but for most murderers psychology plays a large role into there actions most people that kill are likely not mentally stable and can be on many kinds of medication, being a murderer is often caused through psychological problems such as schizophrenia, lack of empathy, and anti social tendency's which modern day foods, and medicine may induce. Another issue highlighted in our film would be the situational awareness of most people situational awareness is ones ability to perceive and actively respond too a certain situation. Our actors were meant to have poor awareness all besides our second jogger that showed high situational awareness.

How do elements of our production work together to create a sense of branding? 

In our production our various elements all worked together to make a sense of branding that would resonate with most people through nature enthusiast, our language and dialogue used, our small character development, and our visual appeal to most people. Our language used can be effective and portray our story to the viewer with large vocabulary and sentences that get straight to the point as our film is not the longest. Our film includes intense moment's with music that goes along the with intense moments. Our character development can intrigue the viewers with the joggers development in the film through good acting upon discovering a body and his actions afterwards that made the jogger change his attitude. Our visual appearance can be the wonderful nature that may draw viewers in with the sunshine tall trees and vibrant area, with animals in the film running around such as squirrels, crabs and birds. This also created and almost irie feeling that can resonate with the viewers. Other viewers may be more into the murderous, violent, and scary atmosphere of the film. Another form of our branding would be our postcard, advertisement, and social media page. Our post card held the murderous scary feeling with our jogger standing over the body along with context texts. Our advertisement also held the same feeling that is mostly what we were pushing for the viewers. The social media page however was more of a behind the scenes take that most viewers would love to see after viewing our film.

 

How do our products engage with the audience?

Our products engage with the audience through postcard, advertisement, and social media with insights to our behind the scenes. The goal of our postcard was too excite our audience by creating an irie scary feeling in our card it included our jogger hovering over the body found it also included the actors names and a barcode to scan in case the viewer was interested based off the picture which may lead them to watch our film if they are into the sort of murderous movies. With our behind the scenes it may lead the viewer to watch our film considering the behind the scenes contains insight to our film leading to our intense ideas and how we came up with our film witch some viewers may find interesting and will cause them to watch our film. Along with our social media page with the same idea of behind the scenes with insights too the film. In our media it talks about the processes of filming. The social media, post card, and advertisement all feed into attempting to get exposure for the film exposure for a film is critical because it draws in viewers who genuinely want to see the film and were drawn in by our ideas and how we marketed it even if they watch it and don't like it that is a win considering the viewer took in our advertisement's and that convinced them to watch our film. Using techniques that allow a broader audience such as brighter colors intense pictures or videos showing our film parts of it at least that can draw them in.

How did your research inform your products and the way the use or challenge conventions? 

Through audience analysis by understanding our audience which would be Cambridge but considering I don't know which one to talk about I will use a general audience aka movie goers. Now understanding there preference's of film weather that be Cambridge with guidelines or a general audience that being the goal is too inform them of our movie and cater towards what they like weather that be a murderous vibe or a nature nice vibe. We can do this mostly through imagery but some context is always good. Another form of study would be a competitive analysis which is viewing other similar movies and how they advertised which is very alike to ours through advertisements, social media, and sometimes a postcard in other films. Another form can be psychological impact the viewer if seeing an image may disturb them or past trauma they may not want to watch our movie the goal is to grab there attention. Cross platform is also a good method which we tapped into through social media internet and physical post cards well " physical".  The goal is too grab attention through imagery and imagery is often used in almost every films advertisement's or social medias, however we have studied some films that use little to no imagery to advertise their film which is interesting because most of these films still preformed well which can be good but is hard to execute these films created a hype around the film through a mysterious advertising drawing smiley faces around the city it was filmed with posters with little to no context with absolutely zero imagery this film skyrocketed in the box office I assume because everyone wanted to know what it was about .